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Intel hires Justin Long to mock Macs in throwback to 2000s “I’m a Mac” ads

Intel’s “Justin Gets Real: Touch Screens” ad.

Chipmaker Intel has developed a series of ads mocking Apple’s M1 Macs, and it brought on actor Justin Long—famous for his part in Apple’s 2000s “I’m a Mac” ads opposite comedian John Hodgman—to satirize Apple’s personal ad campaign.

In 5 video ads labeled “Justin Gets Real” that have been published to Intel’s YouTube channel, Long starts by saying, “Hello, I’m a… Justin, just a actual particular person carrying out a actual comparison amongst Mac and Computer,” referencing the “Hello, I’m a Mac” and “I’m a Computer” begin to Apple’s quite a few ads.

Long briefly examines a Windows laptop with an Intel processor, then an Apple Silicon-equipped Mac. Eventually he comes to conclusions about how the Macs are as well restricted compared to what the Intel PCs can do.

It’s no coincidence that the two Macs that are compared unfavorably in the ads are Apple’s M1-primarily based MacBook Pro and MacBook Air computer systems. Intel has been beleaguered of late, with each Apple’s M1 and AMD’s Ryzen processors regularly beating Intel in functionality. The ads seem intended to point to other, largely non-functionality-connected factors why Intel-primarily based laptops may offer a much better expertise than Apple’s current M1 Macs.

Some of these factors ring partially correct, when other people are a stretch. In a single instance, Long examines an Intel-primarily based Windows laptop connected to 3 external monitors, then beholds a Mac laptop that only supports a single external monitor. This is correct the new M1 laptops only operate with a single external monitor at a time by default, even though the M1 Mac mini can drive two displays. Other Macs that nonetheless have Intel CPUs operate with much more monitors, even though, just like the Windows machine in the ad does.

Intel’s “Justin Gets Real: three Monitors” ad

That stated, this is an instance of a single of the criticisms highlighted in the ads that may well not stand the test of time. Apple has been clear in interviews and statements that the very first wave of Macs with Apple Silicon have been low-finish machines with restricted characteristics and ports compared to the larger-finish laptops in the company’s lineup. We do not know for certain however, but it appears probably that much more costly Apple Silicon Macs that are anticipated to launch in the coming months will certainly assistance much more external displays.

It’s worth noting that some of the original Mac ads these videos are riffing on have been equally distorted in their characterizations of PCs, even though.

Other examples from Intel’s new ads incorporate a short conversation with a Computer gamer wherein the Computer gamer comments, “No a single seriously games on a Mac,” and Long promptly agrees. There’s also a sequence exactly where Long is shocked and disappointed that he can not use a touch interface on MacBook’s screen. He is as an alternative confused by the Touch Bar (which Apple is anticipated to cease shipping in new Macs later this year, according to some reports).

Intel nonetheless delivers processors for some Macs, but Apple is anticipated to replace them in most if not all of the Mac lineup more than the subsequent year and a half. We embedded some of the ads above, and here’s the rest of the lineup beneath.

Intel’s “Justin Gets Real: Computer Gaming” ad

Intel’s “Justin Gets Real: two-in-1 Flexibility” ad

Intel’s “Justin Gets Real: Having Choices” ad

Listing image by Intel

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